Tunza Care

Healthcare Website Transformation

Tunza Care's website redesign represents a comprehensive digital transformation for this leading Western Australian family-owned NDIS provider. The project addressed critical challenges in patient engagement, information accessibility, and conversion optimization for their specialized NDIS services.

Problem Addressed

The original website suffered from significant usability and performance issues:

• Poor mobile responsiveness despite 70% of users accessing via mobile devices
• Cluttered information architecture making critical NDIS service information difficult to find
• Slow page load times (7+ seconds) due to unoptimized assets
• Confusing appointment booking process leading to 65% abandonment rate
• Outdated visual design that undermined brand credibility

Technical Implementation

• Mobile-First Approach: Rebuilt with responsive design principles using Next.js and TailwindCSS
• Performance Optimization: Implemented code splitting, image optimization, and lazy loading
• Information Architecture: Restructured content hierarchy based on user journey analysis to highlight comprehensive NDIS services
• Conversion Optimization: Redesigned appointment booking flow with 42% fewer form fields
• SEO Enhancement: Implemented structured data and semantic HTML for improved search visibility for relevant healthcare and NDIS terms

Measurable Impact

• 42% increase in mobile conversion rates
• 35% reduction in bounce rate across all devices
• 67% increase in completed appointment bookings
• 58% improvement in page load speed (from 7.2s to 3.0s)
• 4.8/5 star average user satisfaction rating post-launch

The project demonstrates how strategic UX improvements combined with technical optimization can transform a healthcare website from a liability into a valuable patient acquisition channel, effectively showcasing their quality NDIS services and commitment to personalized care.